Mid-Year Business Review: How to Assess Your Artisan Business

Halfway through the year—can you believe it? 

Now is the perfect time to take a step back and assess how your artisan business is doing. A mid-year review helps you evaluate your progress, identify areas for improvement, and plan for the rest of the year. 

Let’s walk through how to conduct a thorough and productive mid-year business review.

Start by reviewing your goals. What were your business goals at the beginning of the year? Pull out your list and see how you’re tracking. Celebrate the goals you’ve achieved and take note of the ones that need more attention. This reflection is essential for understanding your progress and setting the stage for future planning.

Next, dive into your sales data. Look at your sales numbers for the past six months. Are you meeting your targets? Identify your best-selling products and any that aren’t performing as well. Analysing this data can help you make informed decisions about where to focus your efforts moving forward.

Customer feedback is another valuable resource. Review any feedback you’ve received through reviews, social media, or direct communication. What are customers saying about your products and services? Positive feedback highlights your strengths, while constructive criticism points out areas where you can improve.

Evaluate your marketing efforts. Which strategies have been successful, and which ones need tweaking? Look at your website traffic, social media engagement, and email campaign results. Understanding what’s working and what isn’t helps you refine your marketing plan for the rest of the year.

Financial health is crucial. Review your expenses, profits, and cash flow. Are there any unexpected expenses or budget adjustments needed? Ensuring your finances are in order helps you plan for growth and avoid potential pitfalls.

Don’t forget to check in with yourself. 

Running a business is hard work, and it’s important to assess your own well-being. Are you feeling motivated and inspired, or are you experiencing burnout? Taking care of your mental and physical health is essential for long-term success.

Get ready for your future with the mid year review and see where you need to be by the end of the year. Not sure how to review all the data? Book in a call with me and I will help you in  a Power Hour Session